Principal - Shehnaz Safiuddin
Brand Builder
Enthusiasm and Passion
Enthusiasm and Passion
Shehnaz is an innovative brand builder and marketer with a passion for creating and growing strong brands. She has over 30 years of experience managing well-known brands at General Mills, Kraft, Godiva, Fisher-Price, and Precious Moments, as well as experience in small, entrepreneurial environments. She has expertise in growing establishe
Shehnaz is an innovative brand builder and marketer with a passion for creating and growing strong brands. She has over 30 years of experience managing well-known brands at General Mills, Kraft, Godiva, Fisher-Price, and Precious Moments, as well as experience in small, entrepreneurial environments. She has expertise in growing established brands, identifying new brand opportunities, leading new product development, and creating long-term brand strategies.
Enthusiasm and Passion
Enthusiasm and Passion
Enthusiasm and Passion
Shehnaz brings enthusiasm and energy to every situation. She earned an MBA in Marketing from the University of Chicago Booth School of Business and is a Burke Institute certified focus group moderator. She is also a 2nd degree Black Belt in Tae Kwon Do, which was the inspiration for her approach to building long-lasting brand excellence. Shehnaz lives in the greater Chicago area with her family.